Bank of America, Discover, Facebook, First Data and Microsoft are among a number of payments industry players behind the CardLinx Association, a new group aimed at promoting interoperable card-linked customer offers, Finextra reported on October 7.
The CardLinx Association aims to give merchants and advertisers the ability to deliver deals and incentives without needing to use a mobile promotional code, paper coupon or voucher. The group is open to advertisers, financial institutions, merchants, merchant acquirers and payment networks.
To learn more about the group’s formation and for commentary from Microsoft’s Erik Jorgensen, read the full report here.
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