TippingCircle unveiled a new feature for its social payment network on Monday. The company is now supporting “virtual tipping buckets,” allowing users to raise funds through their social networks for a cause of their choice.
“TippingCircle’s primary purpose is to leverage the social network so we can support a cause we are passionate about and help our friends and family in their times of need,” founder James Davis said in a statement.
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The company likened the web service to traditional supermarket change donations common around the holidays.
For more information on this product launch, read the full release here.