Easol’s extension funding round includes $20 million equity and a $10 million debt facility, and it brings the company’s total funding raised to date to $60 million, according to the release.
The Easol platform enables experience businesses to manage bookings, payments, marketing, support and guest data in-house, through one system, the release said.
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The platform also enables these businesses to create artificial intelligence agents called Teammates that understand the business and can provide tailored support. These agents can, for example, identify recoverable payments or prepare outreach to customers who have a booking with no upsells booked, per the release.
Easol Co-Founder and CEO Ben Simpson said in the release that the founders launched the platform in 2021 to enable experience businesses to bring their technology in-house and have more control over their operations. Now, with the rise of AI, there are new ways the platform can help these businesses scale, he said.
“We believe the experience businesses that adopt AI will have a competitive advantage that will be transformative,” Simpson said in the release. “They’ll be able to look after every guest like never before, grow bookings with specialist agents working as an extension of their team using their live data to operate, analyze, provide insights and take action across, and keep watch over their whole business, while their teams focus on their customer relationships and delivering world-class experiences.”
Other firms in this sector have deployed AI tools designed for consumers, helping them shop for event tickets by describing what they want rather than scrolling through hundreds of listings, PYMNTS reported in September.
For example, Seatpin built its PinAI assistant, SeatGeek launched Ask SeatGeek, and Ticketmaster connected its listings to Google’s Gemini and OpenAI’s ChatGPT app marketplace.
Priority Commerce announced Tuesday (Oct. 27) that it expanded its sports footprint by providing ticket payment processing for the National Football League‘s Cincinnati Bengals.
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