Merchant Innovation

Amazon Officially Introduces The “Fire” Phone To The World

Earlier today at an event in Seattle, Amazon unveiled the Fire Phone, its first foray into the smartphone market, nearly seven years after the iPhone fist dropped.

With no small amount of drama, Amazon CEO Jeff Bezos whipped out the new device for a crowd of about 300 spectators. The device has several exciting features, including a 4.7-inch HD display, a quad-core 2.2GHz processor and 2GB RAM.

For extra bell and whistle action, the phone also includes a 13 megapixel rear-facing camera with f/2.0 lens; Gorilla Glass on both sides; a rubberized frame, CNC aluminum buttons and polished button chamfers.

“This phone is gorgeous. We put a huge amount of effort into the industrial design,” Bezos told the crowd, according to a live report by Engadget.

Bezos went on to highlight the phone’s music and video, capacities, as well as note that with Amazon Prime membership also include enhanced media streaming capacity.

Now that the phone is out there, the question is, what will Amazon do with it?  Bezos in the past has said (in reference to the company’s Kindle line of products) that he would rather lose money on devices and make it up with loyal and subscribed customers on the backend.  It is unknown if this attitude will apply to the Amazon fire phone.

The phone could also help Amazon circumvent the current app gatekeepers: Apple, Google and Samsung, by an enhanced ability to focus on its own app store and interration.

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