Though retailers and venues have been adopting Apple Pay, the service’s real strength so far seems to be in the area of in-app purchases.
As Christmas drew near in 2014, in-app checkout support from Apple Pay spread to LoungeBudddy and Ticketmaster (among others).
LoungeBuddy displays airport lounges information for the 500 busiest airports in the world. Owners of the iPhone 6 and 6 plus will now be able to use Apple Pay as a payment option for the Instant Lounge Access feature.
Ticketmaster, which allows consumers to both buy and sell tickets online, is now allowing Apple Pay at checkout using Touch ID. Ticketmaster’s app is compatible with any Apple Pay-ready device, including the phones and the iPad.
Groupon, an early adopter of Apple Pay in-app payments, has expanded opportunities for customers to use the service. The deals, coupons, and shopping app recently expanded Apple Pay support for buying goods and services through its iPad app.
The digital merchant expansion comes just on the heels of the annoucnement that Apple Pay is now compatible with 90 percent of the nation’s issued pay cards.