B2B Payments

Apruve Aims To Be PayPal For Business

Minneapolis-based start-up Apruve started with a simple goal: making painful, time consuming  purchasing-and-approvals processes that often plague small businesses and school districts a thing of the past.

Instead of making purchases personally or with institutional cares, Apruve-affiliated merchants offer a “pay with Apruve” button. Employees looking to make an order click the button, a notification is sent to a manager or other corporate expense approver, who offer a follow-up click to confirm the order. That’s it.

Founder Michael Noble has described the site as the PayPal of business spending, but the start-up probably has a long way to go before the rest of the public agrees with the company founder’s description. As of yet, Apruve has only on-boarded a handful of merchants, none of which are major names. Still, the site is popular with users and starting to attract investor attention.

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