Europe

ComScore: Italian Use Of Retail Apps Soars Nearly 75%

04 MArch 201a

Use of retail apps and websites in Italy jumped sharply last year, according to comScore’s latest Mobile Advisor Study.

Traffic to online retail platforms from mobile devices soared 74.8 percent, comScore announced March 3.

Retail traffic accounted for 23.8 percent of all Italian smartphone traffic between September and November 2013, or the duration of the comScore study.

Earlier this year, a study from Monetate showed that 25 percent of all eCommerce traffic came from mobile sources. Learn more about the steady adoption of mobile technology for retail purposes by clicking here.

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