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Gamestop, Alliance Data Craft New Gaming Payment Card

Gamestop and Alliance Data Systems announced Wednesday (Sept. 10) a GameStop-branded private label credit card program.

The idea is that this would be “a customized loyalty-driven private label credit program designed to further enrich GameStop’s relationship with its more than 28 million members of the successful PowerUp Rewards loyalty program. The new GameStop PowerUp Rewards Credit Card will provide cardholders with convenience and benefits exclusive to account holders, including being able to make purchases with the card in-store and online, promotional financing for larger purchases, online and mobile platform card management and payment services, as well as no annual fee and exclusive offers for savings throughout the year,” said a joint statement. “Upon the opening of an account, PowerUp Rewards Pro members will receive a one-time award of 15,000 bonus points, and PowerUp Rewards Basic members will receive a one-time award of 5,000 bonus points. ”

The statement argued that this program will allow the two companies to better understand its customers through analysis of purchase behaviors.

“GameStop is the premier retail destination for all things related to video games, and this is a tremendous opportunity for Alliance Data to partner with a brand that is focused on building strong relationships with its members and understanding how they like to shop and be rewarded,” said Melisa Miller, president of Alliance Data Retail Services. “We look forward to collaborating closely with this industry leader to help them drive long-term loyalty, grow sales and give its valued members even more reasons to shop frequently.”

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