Google Wallet’s Loyalty Lift

Loyalty and CRM services and technology company Brierley+Partners has announced Google Wallet support that will allow customers to better organize their various loyalty programs.

Brierley clients will be able to use their g-wallet to  conveniently store all of their loyalty program cards in one place, redeem those cards (without ever handling plastic) and receive personalized offers and notifications from retailers in physical proximity.

“Brierley+Partners is a leader in loyalty and CRM programs, working with some of the world’s best known consumer brands,” said Jim Sturm, President and CEO at Brierley. “We are excited that Brierley now has an integration with Google Wallet that will further enrich the customer experience with the convenience of all your loyalty programs in one location on your mobile device with simple enrollment and personalized 1:1 messaging. This further exemplifies Brierley’s focus on the customer for our clients.”

Google Wallet’s capabilities are seamlessly integrated with Brierley’s current loyalty and CRM programs,  including LoyaltyWare, its flagship technological loyalty product. The new integration is available on Google Wallet for both iPhone and Android.