Merchant Customer Exchange (MCX) has signed a deal with Paydiant that will integrate its white-label, cloud-based platform with MCX’s mobile commerce system.
MCX members can now utilize mobile payments solutions and launch mobile point-of-sales terminals through the group’s system, the company said in a Feb. 12 press release. MCX’s membership includes more than 70 brands in over 110,000 locations.
“Mobile payments and offers are a critical customer touch point for merchant brands,” Kevin Laracey, CEO and founder of Paydiant, said in a press statement. “We are looking forward to working with MCX to remove the primary obstacles that retailers can face when adopting a mobile payments infrastructure by providing members with greater control over the customer experience. As a result, merchants can engage their customers with the convenience of mobile payments along with personalized offers, promotions and programs that build customer loyalty and increase share of wallet.”