Predictive Analytics Start Up Gets Cash Infusion From Banks

Predictive analytics firm Context Relevant has secured backing from some familiar banking players. The $13.5 million in new funding, on top of $21 million announced four months ago, comes from Bank of America Merrill Lynch, Bloomberg Beta, Goldman Sachs, Formation 8 and New York Life, Venturebeat reported.

“In the case of Bank of America Merrill Lynch and Goldman Sachs, the participation has strategic meaning: The banks are using the startup’s technology,” the story said.

Established in 2012, Seattle-based Context Relevant has now raised $42 million.