Yahoo Launches Mobile App for eCommerce Businesses

The mobile app will allow online business owners to view how customers interact on a website.

Yahoo has announced that they have launched its Yahoo Live Web Insights, a free new mobile app that lets online business owners manage their websites while on the go.

According to Business News Daily, the mobile app will allow online business owners to view customers on their website the pages, they're browsing, and products they're viewing and buying. Businesses can also chat with their customers through the app, to answer their questions and give recommendations.

"By viewing how customers interact with your website and products, you'll get more insight into how your site is being used, which can help you increase conversions," Rajat Mukherjee, head of ecommerce for Yahoo Small Business wrote on the company's blog.

The Yahoo Live Web Insights app will also give online business owners access to additional services and marketing tools through Yahoo Commerce Central. This feature will help businesses find new customers, increase sales and help grow their store.


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