Amazon’s Dash Button Pushed Into Market

It’s been months since the news about Amazon Dash was announced. In fact, if you recall, the news came out just before April Fool’s Day, and some publications thought it was a joke.

Well, it wasn’t. And now, it’s heading to market for everyone to buy. To jog your memory, Amazon Dash is a small device that offers consumers the chance to buy products they use frequently at the touch of a button — literally. The little device is aimed at connecting consumers to commerce in an entirely new way, while still helping Amazon go after one of its top goals: driving up its Prime membership.

Amazon Dash is officially available to Amazon Prime members now for $4.99, which includes 18 different buttons that are all household products. The buttons range from things like refilling that favorite coffee pod and more laundry detergent pods to diapers and more.

The buttons have an adhesive, so they can be stuck wherever the consumer feels is a convenient location. Once that consumer needs more of a specific item, they simply push the Dash button, and the items are shipped for free in two days. And because the Dash button is smart, it knows to only respond to a single push. So if those playful kids get their hands on the button, it won’t order 100 of the same item.

The buttons are battery-powered and are connected using a consumer’s Wi-Fi network. Once set up, they are connected to the Amazon app where the orders are tracked and ready for reorder (at the push of a button). Those buyers then receive a confirmation that allows for easy cancellation if they change their mind.

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The PYMNTS Cross-Border Merchant Friction Index analyzes the key friction points experienced by consumers browsing, shopping and paying for purchases on international eCommerce sites. PYMNTS examined the checkout processes of 266 B2B and B2C eCommerce sites across 12 industries and operating from locations across Europe and the United States to provide a comprehensive overview of their checkout offerings.

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