Mobile Commerce

Apple Pay And Groceries – Coming Next To Trader Joe’s?

While Trader Joe’s isn’t on Apple’s official list of stores that accept Apple Pay, a recent report from Apple Insider — which shows an Apple Pay logo on a Trader Joe’s POS — indicates that the grocery chain is likely close to being added soon.

Apple’s most updated list of stores now indicates the mobile payment option is officially available at 67 retailers with 15 more on the books to come soon — including the recently announced Best Buy addition, which will happen once its exclusivity deal with MCX expires this summer.

In terms of Trader Joe’s, there’s no official confirmation from the retailer regarding when Apple Pay will be accepted across all of its stores, but Apple Insider’s report indicates that an upgraded VeriFone touchscreen POS shows Apple Pay as a payment option. Apple Insider was able to confirm that Trader Joe’s is looking into accepting contactless payment options — like Apple Pay — but the grocer hasn’t officially announced a decision.

Either way, advertisement on POS kiosks shows that Trader Joe’s is likely to be next on Apple’s list of accepted retailers.

Outside of the grocery industry, Apple Pay recently made friends on the lifestyle retail side when it became a in-app payment option for Cole Haan, the U.S. lifestyle, footwear and accessories brand. The retailer indicated it was the first lifestyle brand to adopt the technology within a retailer’s app.

Home Depot also recently revealed that it wants to accept the payment form at all of its 2,000 physical retail locations in the U.S., a venture that would make Home Depot the largest retailer to accept Apple Pay. While a spokesperson for the company said on May 5 that it is something the company is aiming for, reports said no deal has been reached with Apple to make it a reality.

And even outside of retailers, hotel chains are starting to catch the Apple Pay bug. The Cosmopolitan Resort in Las Vegas said it plans to start accepting Apple Pay starting this June.

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Our data and analytics team has developed a number of creative methodologies and frameworks that measure and benchmark the innovation that’s reshaping the payments and commerce ecosystem. The May 2019 PSD2 Tracker Report, is a go-to, monthly resource for updates on trends and changes regarding PSD2 and other privacy and data protection regulations.

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