Merchant Innovation

CellPoint Takes Off With Travel-Centric Mobile Wallet

A new travel payments solution is promising to ease mobile payments rollout for airlines using its mobile wallet sleeve.

The solution, which has been developed by CellPoint Mobile, based out of the UK, will allow airlines to launch a branded, omnichannnel mobile payments solution using its Travel Bank mWallet.

“Today’s airlines recognize the importance of facilitating and aiding passenger’s journeys in the mobile environment, but carriers are often challenged by costs, time and data integration hurdles of rolling out an airline-branded mobile wallet, as well as the added costs of attracting and acquiring customers into their online universe,” said Kristian Gjerding, CEO of CellPoint Mobile.

While the product’s customer-oriented design makes it possible for users to avail themselves of airline offerings, like loyalty programs, boarding passes, tickets and travel documents, among others, on their phone, it also helps airlines pocket more revenue through reduced customer acquisition and higher ticket conversion and revenue opportunities, according to a press release.

“They can manage tender and non-tender records, enjoy higher conversion on both ticket sales and ancillary products/services and boost revenues by leveraging additional cross-selling opportunities that emerge when passengers stay within an airline’s branded universe for purchases and payments,” Gjerding said.

With over 97 percent of travelers in 2014 carrying a mobile phone, laptop or tablet, the mWallet has been designed to cater to ever-changing payments needs. For example, the Travel Bank mWallet has been designed to support popular mobile payments solutions like Apple Pay, MasterPass and Android Pay.

Some of the travel companies currently employing CellPoint Mobile’s payments solution include Emirates and Danish Rail.

The product’s launch comes at a time when companies from all spheres are jumping to board the travel payments boat.

Recently, Fiserv announced the launch of yet another travel and expense management service, which works on reducing corporate travel spending and increasing ROI for its clients.

For more on omnichannel trends, click here to take a look at our Vantiv Omnicommerce Tracker powered by PYMNTS, a monthly recap of the developments within the omnichannel ecosystem.

To check out what else is HOT in the world of payments, click here.


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