Apple Pay has made another retail relationship.
This time, it will help Cole Haan bring its customers one-touch payments via its mobile app. The U.S. lifestyle, footwear and accessories brand announced yesterday (May 14) that it was adding Apple Pay as a mobile payment option in their shopping app — making Cole Haan the first lifestyle brand to adopt the technology within a retailer's app, the company reported.
"The Cole Haan enthusiast is on the go and online at all times," said David Maddocks, Chief Marketing Officer at Cole Haan. "The mobile wallet in our popular mobile application made perfect sense for the Cole Haan customer who wants to stay stylish at the touch of a button."
By adding Apple Pay as an in-app payment option, the retailer highlighted the benefits to its customers, which include "effortless, user-centric and secure one touch payment." To build the Cole Haan iPhone, iPad and Android mobile apps, the company enlisted the help of PredictSpring, a mobile commerce platform. Features on the app include its "Shop the Look" option, which allows customers to shop via the Cole Haan Instagram feed. Cole Haan also offers geo-fencing technology to alert customers when they are nearby a store.
"Cole Haan has a rich heritage of innovation and continually takes strides to revolutionize the footwear industry. With the introduction of ZeroGrand, Grand.OS and the opening of The Global Innovation Center, this is Cole Haan's next big step in its continued effort to creatively disrupt the marketplace, especially with the unquestionable shift to mobile," reads a company statement. "The latest company insights indicate that approximately half of Cole Haan traffic is from mobile devices, with a significant amount coming from smartphones."