Mobile Commerce

edo Interactive Launches Cardholder Data Play


Edo Interactive, a digital and mobile advertising solutions provider, announced yesterday (Aug. 10) the rollout of Blended Activation — a new tool for advertisers to help them offer more flexibility in offer redemptions in order to better measure cardholder interaction results.

According to the company, Blended Activation allows advertisers to have better abilities to control how their customers redeem offers — either by user activation or targeted activation techniques. But edo's new tool helps advertisers streamline those offers.

“Tests with our advertising partners have seen campaign performance increase 10x as a direct result of our new Blended Activation model,” said Souheil Badran, edo president and CEO. “Our partners are delighted with the refinements we’re making to find and introduce their brands to the right customers in an incredibly simple experience.”

“We see our platform growth accelerating as we expand our reach in the U.S., U.K., Poland, Ireland and beyond,” Badran added. “Blended Activation will drive our success and growth with leading advertiser partners. Year over year, edo’s network of active cardholders has increased over 30 percent, resulting in a truly global performance marketing platform as we scale both sides of our business.”

Edo Interactive, which currently uses everyday payment networks to connect brands with consumers, works with major financial institutions in the U.S. and Europe, including Visa, Visa Europe, Discover and Vantiv. The company uses its Prewards marketing platform to pair advanced data analytics with bank loyalty solutions to create value for consumers, brand advertisers and financial institutions.

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