Mobile Commerce

Gemalto Supports Samsung Pay European Launch

Gemalto, a digital security firm, has partnered with Samsung to help push the launch of Samsung’s mobile payment service, Samsung Pay, using Gemalto’s Allynis Trusted Service Hub.

With this new partnership, Gemalto and Samsung are working to develop payment issuer/networks relationships to help Samsung’s European launch. Like Apple Pay, Samsung Pay offers consumers the ability to pay via a mobile device using NFC payments.

“We are excited to work with Gemalto as they offer Gemalto’s hub services worldwide that offer a secure payment card digitization solution to Samsung Pay,” said Injong Rhee, EVP of Samsung Electronics, global head of B2B Solutions. “With Gemalto’s technologies, Samsung Pay will be able to deliver a simple, secure and everywhere mobile payment experience to more consumers.”

The goal of Gemalto’s Allynis TSH solution is to offer payment issuers an accelerated path to launch mobile payment services — which includes integrating streamlined user enrollment, service installation and lifecycle management of payment credentials/tokenization services. Overall, the main objective is to simplify the process to get support from issuers by taking the friction out of the user’s experience.

“Our role is to support our payment issuer customers and Samsung to accelerate bringing Samsung Pay to consumers, by bringing the most robust technology and connection services to the game. Our track record of serving banks and handling sensitive data, as well as our understanding of security management on mobile handsets are of critical importance for them,” says Teck-Lee Tan, Executive VP of Platforms and Services at Gemalto. “We have built our solution to take the technical complexity out of the equation for payment issuers, and we are ready to address our customers’ pain points around user enrollment and ecosystem fragmentation.”

To check out what else is HOT in the world of payments, click here.

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