MasterPass M-Transaction Use In Europe Spikes

MasterPass continued to drive its global footprint by driving up the number of mobile transactions that are made each month.

And in Europe, the results are growing at a momentous rate. MasterCard announced that its digital wallet has increased its transactions in Europe at an average monthly rate of 40 percent for the past six months. MasterPass is available at over 250,000 retailers across the globe and in 24 countries. Most recently, MasterCard added Germany, Belgium, Hungary and Turkey to its list.

“MasterPass is shaping the future of online commerce and is providing consumers with a shortcut to what counts,” said Javier Perez, President of MasterCard Europe. “Earlier this week, Media-Saturn announced the launch of MasterPass in six countries in Europe offering Media Markt’s and Saturn’s customers with a simple and safe checkout experience.”

Broken down by its most recent merchants in MasterPass’ new countries, MasterCard highlighted some of its success stories with merchants. This starts with Shopgate in Germany, which offers MasterPass to all the retailers that use its online platform.

“When checking out on a mobile phone, less is more. The less data mobile users have to enter, the higher the chances to convert these users into customers and real sales. MasterPass is therefore the ideal solution to achieve this objective,” said Andrea Anderheggen, Founder & CEO of Shopgate. “A higher conversion rate also leads to a higher overall customer satisfaction and thus increases the chance of customers returning.” TECHNIKdirekt, one of the leading consumer electronics online retailers in Germany, has also started offering MasterPass.

Italy has also been another high point for MasterPass, as it has added more than 5,000 retailers since MasterPass’ 2013 launch. Turkey has also seen strong adoption success, MasterCard said, noting that it has become popular for on-the-go purchases like food and taxi fares.

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