Mobile Commerce

Postmates Pop Gets Into On-Demand Lunch Delivery

Promising lunch delivery in 15 minutes or less, Postmates is broadening its delivery options to bring the midday meal to San Francisco’s South of Market Street region.

[bctt tweet=”Postmates is bringing lunch in 15 minutes or less to San Francisco.”]

TechCrunch reported Tuesday (Oct. 6) that the startup, through its new Pop service, will branch out from that lunch offering, with a longer range plan to include other locations, add delivery hours and also widen the umbrella of items to be delivered within a quarter of an hour.

In a blog post, the company said, “Pop is fast because it eliminates the pickup leg. Rather than spending time traveling to a specific merchant location or waiting for the food to be prepared, Postmates drivers who participate in Pop carry an inventory of freshly made items ready to drop off immediately.” The menu will include curated items from a roster of more than 3,000 merchants, with an average ticket price of $10, with an attendant $1.99 delivery fee.

In an interview with TechCrunch, Postmates Communications Head April Conyers said that, in comparison to other food delivery services, “Pop is more unique, as we’ll be able to offer more than food. Moving forward, we’ll also be able to change the time of day that items are offered. Imagine ordering a date night kit — bottle of wine and meal for two.”

Initially, with the Pop service, a Pop icon will display within the Postmates app, with delivery available until items are sold out.

In recent months, the company has been expanding its delivery choices, with a recent pact with Walgreens, for example. And earlier this year, Postmates and McDonald’s launched Web-based food delivery throughout New York City, delivering the fast food giant’s burgers to hungry urbanites. Other eateries linking with Postmates include Chipotle and Starbucks.

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