Loyalty & Rewards

Sam’s Club Gets Into Daily Deals

The warehouse division of Walmart will offer members a new way to save online.

The company announced yesterday (June 23) the launch of its Shocking Values programs, which features daily deals at SamsClub.com with up to 60 percent off regular retail prices on well-known and sought after brands.

“Our members consider each visit to their neighborhood club and SamsClub.com a treasure hunt for unexpected savings, and Shocking Values is a new extension of that experience,” Jamie Iannone, president and CEO of SamsClub.com, said in a company release. “These daily deals increase the value of a Sam’s Club membership and provide savings that members won’t find anywhere else.”

Sam’s Club is now the first wholesale retailer to present customers with an online daily deal program, which it hopes will further increase the value of its membership.

The products showcased through the Shocking Values program will be handpicked and offered at low prices.

“Shocking Values products are carefully chosen based on members’ interests, top trends and popular items from the company’s most popular shopping categories. Members can expect to see a wide range of products including consumer electronics, accessories and watches, kitchen appliances, apparel, home décor, outdoor/garden and more. These deals are for a limited time with limited quantities,” the company said in a statement.

The daily deals program is the latest addition to a suite of member exclusives Sam’s Club is now offering, ranging from tax preparation to identity theft protection.

The wholesaler is also venturing into small business lending by partnering with SmartBiz to provide low-cost capital through a joint lending platform. This also may be one of many efforts Sam’s Club is making in recent months to lure more business members with an expanded array of services.

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