Sprig Food Delivery App Takes Chicago For A Spin

Healthy meal delivery service Sprig expanded its coverage to Chicago yesterday (June 9). The California-based startup, which has delivered more than 500,000 meals since launching in 2013, will bring its dynamic pricing structure and Uber-like distribution to Chicagoans looking for a convenient but healthy meal option, Sprig CEO Gagan Biyani told the Chicago Tribune.

Sprig offers fresh meals made with wholesome ingredients, delivered in less than 15 minutes. The meal offerings change daily, providing an array of options created using organic produce and sustainably raised meats, without abusing oils, fats or salt, Biyani confirmed.

“We feel like the current food system gives customers an unfair choice, either convenience or quality. Sprig’s mission is to eliminate that choice,” he added.

The company utilizes routing technology and independent contractors, also known as “servers,” to deliver meals as quickly as possible. Cars are equipped with warming bags, and predictive analytics are used to ensure deliveries are made on time, Biyani said.

Meals in Chicago will be prepared in a kitchen on Goose Island, with delivery scheduled Monday through Friday between 5 p.m. and 10 p.m. According to the Chicago Tribune, the current delivery area includes downtown and the Near North and Near West sides.

Prices range from $10 to $12 per meal, along with a separate delivery fee. Users can also opt for unlimited delivery for just $10 per month.

On-demand food services are sprouting up in major cities all over the country, and investors are taking notice.

Munchery, another San Francisco-based food delivery service, was valued at roughly $300 million after its latest funding round last month. The company specializes in microwavable meals and offers a slightly different business model than competitors like Sprig and Blue Apron.

In March 2014, Sprig raised $10 million in Series A funding from Greylock Partners, with Battery Ventures and Accel also participating. Earlier this year, the app-to-kitchen service secured $45 million in Series B funding, bringing its total funding to $57 million in just 18 months.

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