TransFirst, a transaction processing services provider, announced yesterday (May 21) that it is now certified to accept Apple Pay. It also announced that it will allow EMV payment acceptance via Ingenico Group EMV capable terminals, which are now made possible with TransFirst's EMV applications.
"Getting the terminal ready to process chip cards is only a small part of the process," said Steve Cadden, President and COO, in a company news release. "TransFirst continues to make significant advancements, leading the way through the increasing demand for enhancements and innovation in the payments landscape, helping our merchants to reap the benefits. ...Collaborating with Ingenico Group provides TransFirst merchants secure, fast methods of payments, supporting multiple ways of conducting payments seamlessly. Together we can provide industry-leading expertise in EMV and NFC, enabling TransFirst to be among the first processors to be certified for Apple Pay."
As the global standard for credit and debit payment cards, EMV chip technology has caught the attention of banks, issuers and payments processors alike as the Oct. 1 EMV merchant deadline approaches. The partnership betweenTransFirst and Ingenico Group has been remarked by the companies as a step forward for the industry.
"We're pleased that TransFirst chose Ingenico Group to bring their first EMV enabled application to their customers," said Bernie Frey, SVP of Acquirer Sales Ingenico Group, North America. "With increased security concerns and the EMV liability shift deadline approaching, Ingenico Group has a long history of implementing EMV-certified solutions that merchants feel confident using to enhance their security strategy."