New research published last week uncovered a troubling trend among small business owners: Many of them do a quick Google search or consult social media for financial advice and guidance, nearly as much as they consult their accountants.
Analysts say that’s a dangerous practice, one that could lead to SMEs accessing outdated or false information.
One accounting software provider, however, is making it easier for small businesses to find an accountant so they don’t have to turn to Google when in doubt. Reckon announced Monday (Aug. 31) that it has launched a new website to connect SMEs with accountants and bookkeepers.
“Being able to find an expert in the field, with a wealth of knowledge across the Reckon product suite, will help further take the accounting burden off small business owners,” said Reckon Managing Director Sam Allert in a statement. “Technology and software in general is often underutilized. This site can help put businesses in touch with professionals that are able to optimize not only how their business operates but add value to the bottom line by increasing productivity and automation.”
The website comes in the form of Reckon’s new “Find a partner” service, acting as a link between SMEs that need accountants and accountants looking for new small business clients. The platform offers SMEs a range of accountants, bookkeepers and other types of corporate professionals, the company said.
Reckon will also include the ability to connect with all accredited Reckon partners through the site, according to reports.
The new service follows recent research from SaaS company Exact that found a lack in small business use of accounting tools like automation and cash flow management software. Not only were these SMEs lagging behind in use of these technologies, researchers said, but many accountants providing financial advice to these small businesses were themselves slow to adopt these accounting tools.