The partnership, expected to launch Thursday (May 19), will be available at 72 Grocery Outlet stores in cities that include Portland, Oregon; Seattle; San Francisco; San Jose, California; Sacramento, California; Palo Alto, California; and Sunnyvale, California, the company said in a news release.
Uber said the pilot will let consumers shop with Uber and Uber Eats and get items from Grocery Outlet delivered to their door.
To mark the partnership, customers will get a their first order of $30 or more without a delivery fee. Uber One members will get the same discount with a $15 minimum purchase.
“We are excited about the long-term potential of our eCommerce initiative at Grocery Outlet and this new partnership with Uber,” said RJ Sheedy, president of Grocery Outlet. “We think it’s important to make our great-value products available across another platform and to a greater audience, introducing Grocery Outlet to customers who may not have shopped with us before.”
This marks Uber’s third west coast delivery project announced this week. On Monday (May 16), the company launched two autonomous delivery pilots in Los Angeles: one with Motional, an autonomous driving firm, the other with Serve Robotics, a sidewalk delivery platform that is an off-shoot of Uber.
The company said these test runs will be limited, with deliveries from a handful of merchants. Serve will be responsible for shorter routes in Los Angeles’ West Hollywood section, with Motional handling longer trips in Santa Monica, California.
“We’ll be able to learn from both of those pilots what customers actually want, what merchants actually want, and what makes sense for delivery,” an Uber spokesperson said.
In related news, Target said this week it was modifying its stores to allow for more efficient online grocery order fulfillment. Chief Operating Officer John Mulligan said on an earnings call that the chain was “planning to complete just over 200 fulfillment remodels” throughout the year centered on improving stores’ ability to meet same-day ordering demand.