Samsung Pay Gets Online Boost With Braintree Integration

Braintree, the eCommerce payments company owned by PayPal, announced Thursday (October 1) that Braintree merchants in the U.S. can now accept Samsung Pay for in-app payments.

In a press release, Braintree said support for Samsung Pay was driven by focusing on what will drive the future of commerce and help merchants. That means it is constantly looking at partners to add to provide the most diverse set of payment methods around the globe. “With just a few lines of code, merchants can quickly integrate Samsung Pay into their checkout process, allowing millions of Samsung Pay users to transact in a familiar way with their favorite merchants,” Braintree said in the press release. The company noted that earlier in 2018 it announced PayPal consumers in the U.S. could use PayPal within Samsung Pay at millions of retailers. The November 1 announcement is further proof of the strong relationship it has with Samsung, Braintree noted in the press release. “By allowing U.S. merchants to accept Samsung Pay through Braintree, we are continuing to break down barriers at checkout for our merchants and deliver even more value and choice within the checkout experience for our collective customers,” the company said.

In August Samsung Electronics announced that Samsung Pay, its digital payments platform, recently passed the mark of more than 1.3 billion transactions globally. In a press release celebrating the three-year anniversary for Samsung Pay, Samsung Electronics said the digital payment service is now available in six continents and 24 markets, including its latest in South Africa. “Since we launched Samsung Pay three years ago, we have been dedicated to delivering a mobile wallet platform that is simple, secure and works almost anywhere. We have been expanding its availability and forming strategic partnerships in each market to meet the unique needs of their users,” DJ Koh, president and CEO of IT & Mobile Communications Division at Samsung Electronics, said in the press release. “And we’re not limiting ourselves to a mobile wallet — by integrating with our other mobile services, consumers will be able to earn Samsung Rewards points, use Bixby for a more seamless payment experience and more.”


Latest Insights:

Our data and analytics team has developed a number of creative methodologies and frameworks that measure and benchmark the innovation that’s reshaping the payments and commerce ecosystem. In the December 2019 Mobile Card App Adoption Study, PYMNTS surveyed 2,000 U.S. consumers for a reveal of the four most compelling features apps must have to engage users and drive greater adoption.