Vantiv is introducing a new online community centered on fostering and supporting small businesses.
The payment processing services provider announced the launch of the Vantiv BizBuz community today (April 27), which is designed to provide small business owners with free access to a host of educational resources and information, as well as the ability to interact and engage with other business owners.
The end goal? Helping SMBs succeed.
"More than half of all Americans either own or work for a small business, so this is a huge segment of the population,” Michele Herron, head of SMB strategy at Vantiv, said in a press release.
“It is also a segment that often feels underserved and overlooked. We want to help these small business owners capture evolving information on business trends and payments options and plot their path to success, through smarter, faster and easier payments,” Herron continued.
The news comes just in time for the beginning of National Small Business Week, an annual event that aims to promote U.S. entrepreneurs and small business owners, running from May 1 to May 7 this year.
Vantiv said the BizBuz interactive community will stand as a way for small business owners to connect and share insights and resources, while also gaining exclusive access to content and events, such as webinars, discounts from sponsors and a series of blogs covering key topics of interest to SMBs.
“BizBuz members will have a unique connection with their peers that will be a valuable resource to growing their businesses. It will also allow Vantiv to gather insights and analytics to create new products and services that will help these small business owners be more efficient and effective,” added Herron. “We look forward to enrolling more than 1,000 small business owners to the community. Then, community members will be the first to pilot these new products.”