Merchant Innovation

Consumers Can Now Shop Directly From Google Home

Look out, Alexa — it seems Google Home has leveled up its skills such that as of today, it is now possible to order goods for delivery directly from the search giant’s smart speaker device.

Google’s Assistant will pull goods from the retailers that already support Google Express — including Costco, Walgreens and Whole Foods. To make the system work, the customer does a maneuver familar to anyone who has ever spoke to Alexa via an Echo.

When a consumer says stuff like, “Ok Google, how do I shop?” or, “Ok Google, order toilet paper,” the device will make the connection to the appropriate merchant and begin the process of getting the toilet paper delivered — as long as the customer has remembered to set a credit or debit card as payment method and given Google an address to deliver the package to.

The challenge, of course, is to catch up with Amazon — which has been doing this for over six months and comes preloaded with a massive cohesive marketplace of goods.  Then again, some fans have pointed out that the variety of retailers Google draws from might be a selling point, as it offers more inherent variety.

Google says it plans on enabling purchasing for “other apps and services” in the coming months. Whether those features and services will show up on the Google Assistant device remains to be seen.


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Our data and analytics team has developed a number of creative methodologies and frameworks that measure and benchmark the innovation that’s reshaping the payments and commerce ecosystem. The July 2019 Pay Advances: The Gig Economy’s New Normal, a PYMNTS and Mastercard collaboration, examines pay advances – full or partial payments received before an ad hoc job is completed – including how gig workers currently use them and their potential for future adoption.

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