Mobile Commerce

Uber App Will Enable Hotel Check-In

Uber is working hard to make sure its service isn't just convenient but is also nice and personal for riders.

Which leads to this week's launch of new "trip branding and personalization" features in the Uber app, designed to give Uber riders useful information and content during their ride for the rest of their visit.

What that means in practical terms is that Uber's partner apps, like Hilton, Citymapper and Zomato, will be able to use the Uber platform to interact with customers as they enter a new area. For example, Uber riders staying at Hilton hotels will be able to set "Ride Reminders" for cars throughout their stay and receive details about their reservation served up to them through the Uber app.

Hilton guests will also be offered a check-in option, making key collection that much faster at the front desk.

Zomato allows for a similar trick but with its affiliated restaurants, while Citymapper will let users optimize their trip between Uber and public transport if they so desire.

More apps are expected to sign on as time goes on, allowing for richer and presumably more widely applicable third-party services. This move marks the first time that Uber has opened up for third-party content on its app, and the conventional wisdom at launch is that Uber's massive base of users nationwide are a pretty strong base for those third parties to gain access to.

The feature is open for all app developers, according to the company's announcement, as are Ride Reminder buttons.



The How We Shop Report, a PYMNTS collaboration with PayPal, aims to understand how consumers of all ages and incomes are shifting to shopping and paying online in the midst of the COVID-19 pandemic. Our research builds on a series of studies conducted since March, surveying more than 16,000 consumers on how their shopping habits and payments preferences are changing as the crisis continues. This report focuses on our latest survey of 2,163 respondents and examines how their increased appetite for online commerce and digital touchless methods, such as QR codes, contactless cards and digital wallets, is poised to shape the post-pandemic economy.

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