Partnerships / Acquisitions

Braintree Extend Powers Tickeri, Bandsintown Ticketing Experience

Tickeri announced that it’s expanded its partnership with Bandsintown so that Latino event seekers can buy tickets online through the Bandsintown event platform.

The new feature enables fans to purchase tickets from the largest host of Latino events in the United States, Tickeri, directly within the Bandsintown App.

Founded in 2011, Tickeri allows independently owned venues to sell tickets to events featuring the most popular Latino bands and artists. The company joins Eventbrite and Ticketmaster in providing in-app ticket purchases within the Bandsintown platform.

“Strategic partnerships with key brands like Bandsintown allow Latinos to finally feel represented in mainstream technologies within the U.S.,” said Tickeri CTO and co-founder Javier Gonzalez. “While the Latino population and purchasing power is growing massively, technology and media have under-served the Latino community for years. It’s refreshing to see Latinos have a voice in the innovation of services and products that impact our community across the U.S.”

For Bandsintown, the integration gives fans from the fastest growing genre on the platform an easier time finding and purchasing tickets for events. The company boasts 130 million monthly active fans globally, 40 million registered concert goers and 450,000 touring artists registered to the platform.

“This is an important ticketing integration for our community; in 2017, Latin music events saw the largest growth by genre on Bandsintown, and we’re excited to make this ticketing experience as seamless as possible for fans,” said Fabrice Sergent, Bandsintown Managing Partner.

Latino users have been mostly ignored by mainstream apps and services, making it more difficult to navigate multiple loosely connected platforms in order to find, buy, listen, or watch their favorite content.

Both companies believe that this partnership is a landmark collaboration that will engage the U.S. Latino market, as well as place a spotlight on the importance of giving Latino users a clear and easy path to online experiences.

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