Partnerships / Acquisitions

Users Can Now Pay For Hulu With Venmo Accounts

Hulu users have a brand-new way to pay, the company announced on Thursday (Dec. 6). Hulu and Venmo have teamed up to provide Venmo’s payment services to the streaming platform.

“At Hulu, we want to bring our viewers choice and flexibility in as many ways as possible,” the company said. “From infusing our product with your favorite features like Night Mode on Web to supporting all the devices that matter most to you, we constantly strive to make it easy for you to stream, any way you want. And that includes how you want to pay for your Hulu subscription.”

Users who have a Venmo account will be able to sign up for a new Hulu account in a few clicks, instead of entering credit card information. At the payment screen, Venmo will appear as an option, and either a Venmo balance or a linked payment will complete the transaction and be used for the subscription.

Earlier this year, Hulu also teamed up with Spotify, another giant in the streaming industry. Spotify offers a subscription plan that lets users get Spotify Premium with Hulu as a bundle for $12.99 a month. The bundle followed the success of Spotify Premium for Students, which offered a similar discount.

“Our student launch with Hulu was incredibly well-received, and we are excited to extend our reach by bringing Hulu to more of our Premium members in the U.S.,” said Alex Norstrom, chief premium business officer at Spotify. “Hulu’s TV content is highly acclaimed, and with this exclusive Spotify offer, we are bundling two top media platforms for an unbeatable price. This is just one example of how we can add value for our premium members day after day.”

When purchased on its own, a Spotify subscription costs $12.99 per month, and Hulu costs $7.99. Combining lets both companies take on their biggest rivals: Pandora and Amazon Music for Spotify and Netflix for Hulu.

“Based on the outstanding performance of the Spotify and Hulu student package, it’s clear that consumers love to combine their music and television experiences together,” said Tim Connolly, SVP, head of distribution and partnerships at Hulu. “Hulu and Spotify are brands that are defining how fans connect with entertainment in the future, and we are excited to expand our partnership to bring this combined package to all existing and new Spotify Premium subscribers.”



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