B2B data analytics specialist Madison Logic on Monday (Nov. 3) launched a sister company after “outpaced revenue expectations,” the company said.
The New York City-based provider created Madison Logic Data, to be run by Madison Logic founder and CEO Erik Matlick. Tom O’Regan, who most recently served as president and chief revenue officer for Martini Media and as senior vice president of advertising sales at TheStreet, takes over as CEO for Madison Logic. Matlick will serve as the chairman of the board for both companies.
“By spinning out the data business, Madison Logic Data will focus on its primary goal to acquire, analyze and activate intent data” in the B2B space, the company said.