B2B Payments

New B2B Gift Card Guide

The Gift Card Network has released digital and physical versions of the third, 2014 edition of the GCN B2B Guide, focused on Sustainability in B2B.

The firm calls it "a resource for buyers and sellers in the B2B gift card industry, along with vital information for gift card buyers about what the cards are redeemed for and what type of products are available."

Content includes a piece from Whole Foods Market about setting a B2B sustainability standard, the rise of gift card aggregators, Gift Card B2B discounting and redefining the B2B middleman.

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