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PayPal One Touch Covers 143 Markets, 18M Consumers

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PayPal’s online and mobile checkout tool, One Touch, is celebrating some big milestones.

The company announced Tuesday (Feb. 23) that, in the 10 months since One Touch launched, it now has 18 million consumers opted-in across the world and has also reached 143 markets globally.

PayPal noted that 20 percent of the total number of One Touch users have started using the service within the last month alone.

One Touch is designed to make checkout quicker and more secure online and on mobile without the user having to type in their payment credentials. Instead, users are authenticated in the background on their preferred devices.

In a statement announcing the two noteworthy milestones, Bill Ready, PayPal SVP and global head of product and engineering, said:

“Today, more than 50 percent of the Internet Retailer 500 in the U.S. and more than a million merchants around the world — from Bed Bath & Beyond to Sur La Table — have One Touch enabled to make it easier for their customers to quickly and securely check out. For eligible merchants, One Touch is automatically enabled and has also been proven to decrease shopping cart abandonment and increase conversion and engagement rates.”

PayPal credits One Touch’s quick global expansion, expanding to an additional 120 markets since the beginning of the year, to a new platform that “has provided us the ability to not only change what we offer but also has allowed us to roll out innovation on a global scale,” Ready added.

The One Touch offering surpassed 10 million users back in December and was available in just 23 countries.


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