TRENDING: How Finish Line Makes Physical (Retail) Digital

Whether it’s finding new ways to keep customers happy or designing new solutions to keep fraudsters at bay, omnichannel software developers have been busy helping retailers stay on consumers’ nice lists this holiday season.

In the December edition of the Omni Developer Report, a Vantiv collaboration, PYMNTS explores the latest developments in the software space, including headlines on new strategies in security and retail software design.

Around the Omni Developer world 

Software developers seem to be ramping up their efforts in the fight against fraud as companies from around the space recently unveiled new cybercrime-combatting solutions. 

That includes PayPal and venture capital firm Accel, who recently acquired a $17.5 million stake in fraud prevention solution provider Simility. A company blog post said the funding will be used to maintain the growth Simility has been enjoying of late.

They’re not the only companies teaming up to foil fraud, however. As part of a project known as “Sheltered Harbor,” banks and credit unions that service roughly 400 million U.S. accounts are offering up customer data to be used by other firms in the event of a crippling cyberattack. 

To find a roundup of the latest notable omnichannel software development headlines, check out the Tracker’s News and Trends section.

Finding the Omnichannel Finish Line

Many retailers’ omnichannel strategy involves bringing the company’s in-store experience to customers from anywhere via online and mobile shopping channels.

But, to get a head start in the omni race, athletic apparel and footwear merchant Finish Line has reversed that journey.

In a recent interview with PYMNTS, Michael Grimes, Finish Line’s senior vice president of brand and consumer experience, explained that instead of trying to replicate its in-store experience on mobile and online, the company is focusing on improving features that are unique to its web and mobile experience and integrating those into its in-store experience.

“We’ve worked hard at Finish Line to … become considered leaders on the digital front for quite some time,” Grimes said. “And, what we’re really doing now is going back to the drawing board when it comes to our brick-and-mortar stores. We want to integrate the best parts of our online experience into the in-store environment.” 

About The Report

The Omni Usage Report™, a Vantiv collaboration, features industry-spanning research and insights that arm retailers with data to make smarter decisions for enabling omnichannel commerce.