Retail

Wayfair Rearranges Shopping Experience With VR App IdeaSpace

Wayfair is rearranging the furniture and moving into the virtual reality (VR) space.

The Boston-based, eCommerce-focused home furnishing site announced the launch of IdeaSpace, a VR app focused on designing spaces with what it does best: furniture and décor. The app allows consumers to explore, shop and design virtual “showrooms” through Google’s mobile VR platform known as Daydream.

Wayfair reps said the app was built using Google’s technology by Wayfair Next, the company’s internal research and development team. What resulted is the ability for customers to browse styles, spaces and products by immersing themselves in the experience.

“Discovery is an essential part of the Wayfair shopping experience as consumers explore our unmatched selection and inspirational content to find new ideas for their homes,” said Steve Conine, cofounder and co-chairman of Wayfair.

Ready to start styling? Place a Daydream-ready phone into the Daydream View headset, start pointing the cursor at featured 3D products and a complete 360-degree view will help lay out the complete experience.

Conine said in a release that the company believes that being on the forefront of new technology and the adoption for consumers allows for creating a better shopping experience.

IdeaSpace is currently available through Google Play, and a demo can be seen here.

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