Retail

Pizza Hut Pushing Free Pizza For Life Promotion

Doubtlessly fulfilling the childhood dreams of millions of Americans, quick-service restaurant (QSR) Pizza Hut is offering a chance at free pizza for life as it celebrates the launch of its new rewards program.

The “Hut,” as it is affectionately known by its denizens, sells more pizza than any other company on the planet. It also may have the best sense of humor and willingness to go the extra mile to throw shade on the competition. The firm set a world record by capsizing the most dominoes in the shape of a pizza. The dominoes build took more than two days to construct, and roughly five minutes to fully topple.

The design included creative elements to highlight the benefits of Hut Rewards, such as two points for every $1 spent online and earning free pizza fast.

It also created many pictures of pizza, plus used catapults, domino “walls” and 250 pizza boxes to complete the layout. Master domino builder Lily Hevesh was the lead designer and architect on the project, overseeing a team of 12 other master domino builders.

Pizza Hut is now challenging Hut Rewards members to guess the number of dominoes knocked down for the opportunity to win free Pizza Hut pizza for life. The video of the dominoes toppling is available to watch on Pizza Hut’s Facebook page and YouTube channel.

“Just like Hut Rewards offers points for every dollar spent online, every domino knocked down counts toward the world record,” says Zipporah Allen, vice president of marketing for Pizza Hut in the U.S. “Setting a world record was rewarding, but offering Hut Rewards members unlimited points toward free pizza and a shot at free pizza for life, is even more rewarding.”

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The Which Apps Do They Want Study analyzes survey data collected from 1,045 American consumers to learn how they use merchant apps to enhance in-store shopping experiences, and their interest in downloading more in the future. Our research covered consumers’ usage of in-app features like loyalty and rewards offerings and in-store navigation, helping to assess how merchants can design apps to distinguish themselves from competitors.

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