To better compete with Amazon, Jet is revamping its eCommerce website. The updates include a larger selection of items along with speedier delivery, among other features, as the company seeks to tailor customers' experiences based on their past purchases and zip codes, CNBC reported.
"Our plan is to be more relevant for what you're shopping for," David Echegoyen, Jet’s chief customer officer, told CNBC. "Spotify does this really well with music. It gets better the more you use it. And that's the same approach we want to take to retail."
In addition, the site plans to offer more local brands, along with quicker delivery for customers in New York. Jet customers in some areas will be able to have groceries delivered through Parcel within a three-hour window. In terms of brands, items from Converse and Nike will be available on the site starting in October. (Nike items were previously available for purchase from third parties.)
The news comes after it was reported that Jet was getting into the same-day grocery delivery market, gearing up to offer the service in New York City. Bloomberg, citing a statement the company made via email, reported in July that Jet planned to open a fulfillment center in the Bronx in the fall that will enable same-day and next-day delivery of groceries in the city.
In addition to groceries, the fulfillment center will store everyday essentials for delivery and select merchandise. Jet told Bloomberg the new fulfillment center will result in the creation of hundreds of new jobs. The eCommerce site rivals Target and Amazon, which already offer same-day delivery in New York City, with Target charging a fee and Amazon offering it via its Prime membership program.
Jet's move to get into same-day grocery delivery comes at a time when parent company Walmart is pouring more money and focus into its eCommerce initiative to push back against Amazon. By enabling Jet to deliver groceries and everyday essentials to customers in New York City, it will be taking on Amazon.