Amazon has announced that it has expanded AmazonFresh to Las Vegas.
Prime members in Las Vegas can now shop tens of thousands products from meat and seafood to fresh produce and everyday essentials for one- and two-hour delivery from AmazonFresh.
“We’re thrilled to introduce AmazonFresh to Prime members in Las Vegas,” Stephenie Landry, vice president, AmazonFresh and Prime Now, said in a press release. “Prime members tell us they want their stuff even faster. We’re happy to deliver on that ask and can’t wait for customers in Las Vegas to take advantage of one- and two-hour delivery from AmazonFresh.”
In addition to grocery items, customers can also purchase bestsellers from Amazon devices to electronics, health and personal care, home and kitchen, toys and more. Prime members can access AmazonFresh for $14.99 per month as an add-on to their Prime membership. And for a limited time, new customers can start a 30-day free trial of AmazonFresh and receive $10 off their first order of $35 or more by using promotional code Grocery10 at checkout.
As the eCommerce giant expands its grocery delivery into new markets, its rivals are launching their own initiatives to compete. Just this week Walmart announced its “Delivery Unlimited” subscription, which will offer consumers the option of either paying $12.95 per month plan or a $98 per year for a subscription that will let them shop online and have their groceries delivered as often as they like.
The service is competitively priced with Target’s Shipt, which runs for $99 a year; Instacart, which is also $99; and Amazon Prime, which is $119 (but comes with a host of other services).
In addition, Walmart has also invested heavily in its grocery curbside pickup program which has proved to be a powerful success with consumers and is currently in 2,450 locations. As a point of comparison, delivery is at nearly 1,000 locations. By the end of 2019, Walmart plans to have expanded those counts to 3,100 stores and 1,600 stores respectively.