Barneys New York is getting into the cannabis business.
The retailer has announced that it is launching "The High End," a luxury cannabis lifestyle and wellness concept shop. The High End will open in Barneys New York's Beverly Hills flagship in March, with plans to expand to additional locations in the near future.
"Barneys New York has always been at the forefront of shifts in culture and lifestyle, and cannabis is no exception," Daniella Vitale, chief executive officer and president, Barneys New York, said in a press release. "Many of our customers have made cannabis a part of their lifestyle, and The High End caters to their needs with extraordinary products and service they experience in every facet of Barneys New York."
Barneys has entered into an exclusive partnership with upscale cannabis company Beboe to introduce customers to the brand's offerings, including its vaporizer pens and pastilles, and CBD products. The shop will also feature a selection of rare items made just for the store across home, beauty and jewelry lines. Select accessories will be made available on Barneys.com.
In addition, customers who visit The High End can speak to Beboe representatives to learn more about its products, and purchase from the company through the white glove delivery service, Emjay.
"I'm so thrilled that cannabis culture has come so far that it can exist and feel perfectly at home in such a prestigious context as Barneys New York. Barneys has never been shy about pushing creative boundaries in retail, and it makes perfect sense that they would be the first to support and elevate cannabis to new levels," said Scott Campbell, co-founder of Beboe.
The High End will be located on the fifth floor of Barneys New York, Beverly Hills. The retailer plans to expand the offerings of the shop and roll out new collaborations in the coming months.