Retail

Groupon Debuts Membership Program

Groupon Tries To Reach More Lucrative Consumers

Groupon has announced an additional discount program called Groupon Select, according to a news release.

The program benefits include an extra 25 percent discount on local deals, an extra 15 percent off all Groupon Goods orders plus free shipping, and an additional 10 percent off travel and tickets, plus live events. The program costs $4.99 a month. After the first payment, participants can get a $5 Starbucks gift card.

In celebration of the release, Groupon is offering 50 percent off one eligible item on launch day, which is August 7.

The discounts are applied automatically at checkout, with no promo code required. There are no order minimums or savings caps when using the program.

“Groupon Select is the best way to experience Groupon today and discover even more value on local services, experiences and goods. It accelerates the savings we’re known for and makes Groupon an even bigger part of members’ daily routines,” said Groupon CEO Rich Williams. “Stay tuned for a number of exciting new Select features and benefits that we have in store to make it even more indispensable to members.”

The program is available in the United States, but there are plans to expand it internationally, the release said.

Some additional benefits include discounts on popular items like sports teams, theme parks and cultural attractions, with no limitations on how many deals can be bought in a day. Groupon also plans to add a perk that offers 25 percent off movie tickets.

Groupon also recently entered into a distribution partnership with internet and media company Prodege, with the aim of Prodege providing its customer base with more money-saving and rewards-earning opportunities. With the new partnership, Groupon will provide Prodege with card-linked offer content for local restaurants and other merchants. Prodege members will be able to load Groupon card-linked offers onto an eligible payment card, and receive cash back or points redeemable for other retailers’ gift cards.

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The How We Shop Report, a PYMNTS collaboration with PayPal, aims to understand how consumers of all ages and incomes are shifting to shopping and paying online in the midst of the COVID-19 pandemic. Our research builds on a series of studies conducted since March, surveying more than 16,000 consumers on how their shopping habits and payments preferences are changing as the crisis continues. This report focuses on our latest survey of 2,163 respondents and examines how their increased appetite for online commerce and digital touchless methods, such as QR codes, contactless cards and digital wallets, is poised to shape the post-pandemic economy.

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