Hamburger chain Jack in the Box is launching a mobile app.
The app, which is available at more than 2,200 of the chain restaurant’s locations in the U.S., allows customers to view menus, promotions and deals, as well as find the nearest location. It also boasts one-tap functionality for customers to place orders and pay using their phones.
The app rollout is part of a larger eCommerce expansion for Jack in the Box, which has partnered with Cognizant to understand customer requirements and corporate workflows, as well as create a scalable online platform.
“At Jack in the Box, we’re committed to harnessing digital technologies to improve every part of our business, from the guest experience to our back-office operations,” Adrienne Ingoldt, VP, marketing communications, Jack in the Box, said in a press release. “Cognizant knows the hospitality industry and understands what it takes for a restaurant to be competitive. In addition, the app addresses the evolving needs of our guests while increasing in-store efficiencies – both critical to maintaining positive momentum in the highly competitive food service industry.”
To create the chain’s digital platform and mobile app, Cognizant surveyed customers about their restaurant experiences and preferences, and also worked with industry experts to find and implement operational efficiencies and best practices.
“As a highly recognized brand in the fast food industry, Jack in the Box understands what on-the-go convenience means for their customers and their business,” added Joe Rajadurai, North American head of travel and hospitality for Cognizant. “Jack in the Box turned to Cognizant to elevate the guest experience and utilize digital technologies to increase efficiencies, while also setting the table for future in-store and online offerings. Using customer-centric design, backed by clearly defined business objectives, we are able to help Jack in the Box achieve specific business outcomes and help ensure they are prepared for the future of fast food.”