In a survey released by automated parcel locker provider Package Concierge, 58 percent of Generation Z shoppers were said to have used buy online, pick up in-store (BOPIS) for a purchase. And six in 10 shoppers said it was part of their decision in where to transact, Retail Dive reported.
Package Concierge Founder Georgianna Oliver said, according to the report, "The survey validates what we’ve known to be true — shopping behaviors are evolving and consumers want options that include both online and in-store experiences.” Oliver continued, "As retailers work to market to the coveted Generation Z demographic, they must [employ] modern methods to attract younger shoppers."
The brick-and-mortar retail shopping experience is still of importance to Gen Z. Six in 10 respondents said that they went to the mall in the past week, while 90 percent reported that they made a purchase in a store while they were in the center.
In recent BOPIS news, fast fashion apparel retailer rue21 recently announced it plans to bring the offering to over 700 locations. Shoppers can check the availability of a given item in the store nearest to them, make an online and pick up the product without paying fees for shipping.
rue21 Chief Analytics Officer Mark Chrystal said in a March announcement, “Our customers are young, mobile and know what they want — whether that is fashion or flexibility. We developed this mobile-first offering with our customers in mind and they have loved the ease of buying and trying clothes across channels.”
The retailer is working with Mastek on the development and rollout of the offering to bring the technology for the service to fruition per previous reports. Project implementation encompassed the integration of the company’s website, order management system (OMS), customer service tools and fulfillment provider via MuleSoft and Oracle Commerce.
Chrystal had said in the announcement, “Mastek was a true partner and has helped us deliver this new offering with the speed and innovation we’ve come to trust in our work with them over the past five years.”