To let shoppers use curbside pickup at more of its locations, Wegmans Food Markets is bringing the offering to additional stores: At the end of the month, all of its stores in the vicinity of Rochester, N.Y. will provide the service, Chain Store Age reported.
Wegmans eCommerce Group Manager Erica Tickle said, according to the report, “Our customers are busy, so when it comes to grocery shopping, they appreciate a range of options that allows them to get the task done with ease, when and how they want.” Tickle added, “Now, it’s as simple as placing your order online and picking it up curbside at your convenience, all with no additional delivery fee or tipping.”
With the offering, customers can use the Instacart website, Instacart app or dedicated Wegmans page to choose a pickup time and make a payment. After that point, shoppers get instructions and a phone number to call as they near the store through a confirmation page. As it stands, there is a reportedly a minimum order of $10 for the service.
The news comes as Instacart notched an extra $271 million in funding in November. At the time, a source told Reuters that the additional funding comes from investors such as U.S. hedge fund Tiger Global Management as well as existing investors Valiant Capital and Coatue Management and. It was also reported that Instacart has raised $1.87 billion in total — and a $7.87 billion valuation.
The month before it was reported that the grocery delivery company took in $600 million for a valuation of $7.6 billion. That round was led by D1 Capital Partners, a hedge fund, and occurred just six months after the company has a $350 million round. The company, at the time, had a valuation of $4.35 billion. In November, it was also reported that the company had announced a new click-and-collect service called Instacart Pickup.