Security & Fraud

Kaspersky Lab Testing Idea Of Social Media Backup Service

Not everyone stays a social media user or fan forever, and it is that reason that security firm Kaspersky Lab is mulling launching a real-time encrypted backup service for people to store their social media data outside of the likes of Facebook, Instagram, Twitter and Google+.

According to the company, currently, Kaspersky Lab is seeing how much demand there may be for this type of service and has launched a website with details about the potential service to gauge interest. Dubbed FFFORGET, on the site, users would get total backup of all the media content, as well as a copy of all their pictures, videos, posts, GPS check-ins, interests and other profile information. (For serious social media users, that’s a big deal.)

What’s more, the data will be encrypted with a “highly trusted” military-grade algorithm and the ability to export any of the data to any service using Kaspersky’s API integration, giving the user control of their data. And one final aspect of the service: no advertisements and no tracking. “FFForget is all about your privacy — we do not index, make a copy … have an intention to use your data to profile you and sell ads. FFForget grants you digital independence and freedom of choice,” it said on the website.

Beyond storing all of a user’s social media information, Kaspersky said the service can come in handy if someone is blocked on Facebook because there will be a copy of all the postings, pics, check-ins and so on. For active social media users, the service can help organize the data in one spot instead of it being across different social media sites. If the account is hacked, the user won’t have to worry about losing data, and if they want to exit the social media world forever, they will have a backup of everything, Kaspersky said.


New PYMNTS Study: Subscription Commerce Conversion Index – July 2020 

Staying home 24/7 has consumers turning to subscription services for both entertainment and their day-to-day needs. While that’s a great opportunity for providers, it also presents a challenge — 27.4 million consumers are looking to cancel their subscriptions because of friction and cost concerns. In the latest Subscription Commerce Conversion Index, PYMNTS reveals the five key features that can help companies keep subscribers loyal despite today’s challenging economic times.

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