Pinterest Teams With Headspace to Support Creator Wellbeing

Pinterest has partnered with Headspace to add new tools for managing stress, increasing positivity and sleep, and more, a company news release said.

Hundreds of thousands of eligible creators will now be able to get a free subscription with the mindfulness company.

The blog said the partnership will help add to the abilities of creators to stay balanced and integrate wellbeing practices. Headspace has a library including mindfulness content such as guided meditations, eyes-open exercises like mindful walks and runs, breathing and wind-down exercises, focus music, sleep content and more.

Creators will have to meet a set of criteria, including being located in either Australia, Austria, Brazil, Canada, France, Germany, India, Indonesia, Italy, Japan, Mexico, Spain, Sweden, Switzerland, The United Kingdom or The United States. They’ll have to have published three or more Pins every month in the last three months, and they’ll have to have published original content.

Malik Ducard, Pinterest Chief Content Officer, said the idea was to help creators out with fighting burnout and “the exhaustion of creation.”

“We’re trying to build a better space for Creators at Pinterest, and as an industry, we believe there’s an opportunity to prioritize inspiring content by prioritizing inspiring Creators,” Ducard said. “That’s why we teamed up with Headspace, a global leader in mindfulness and meditation, as the perfect like-minded partner for this first-of-its-kind offering.”

Pinterest has also recently put out a new standalone app for collage-making and shopping, called Shuffles, PYMNTS wrote.

Read more: Can Pinterest Monetize Traffic Bump From Hot New ‘Collage’ App?

The company has said it’s been “embraced” by users, ranked No. 1 among Lifestyle apps at some points since it was released in July. However, the app is only available on an invitation basis so far. Shuffles’ services simplify collage-making and the sharing and shopping for online purchases.

Shuffles has already seen some content going viral on TikTok, as the app lets users quickly cut-and-paste objects from photos and add effects.