The expansion will bring the two companies’ relationship into the U.S. following collaborations throughout Ireland, the U.K., Canada and Australia, Adyen said in a news release Monday (Aug. 10).
“Speed, control, and reliability matter, especially in service-based businesses like restaurants, retail, or hospitality. When a guest is waiting, every second counts,” said Blake Breathitt, Adyen senior vice president and global co-head of strategy. “Operators need hardware and systems that just work. Toast adding Adyen in the U.S. market is a testament to the growth of our relationship, and it speaks to what our global platform makes possible for platforms and their customers: faster settlement, allowing guests to pay how they want to, and the ability to grow internationally.”
The release added that Toast’s platform—which includes point of sale systems, payments, online ordering, and back-of-house functions—relies on FinTech offerings that can support high-volume businesses across multiple markets.
Adyen reduces integrations, stability issues and risk, all of which are important as brands expand and digitize their operations, the company said.
“At Toast, we value our foundation of strong, strategic partnerships, and Adyen has been a cornerstone of how we deliver reliable, scalable payments services across international markets,” said Michel Rbeiz, general manager, FinTech at Toast. “Adding Adyen to our U.S. payments ecosystem is a natural expansion of that relationship, as we offer operators stability in processing and enable them to stay focused on running successful businesses and delighting their guests.”
PYMNTS CEO Karen Webster spoke earlier this summer with Karan Katyal, Adyen’s head of global agentic commerce, who said the concept of agentic commerce is “at version 0.5 … We are in the earliest of early days.”
That’s partially because agentic commerce isn’t a single product that can be shipped, with several models being developed at once, all with their own technical demands, he said.
“Fragmentation will continue for quite some time,” Katyal said. “Agentic commerce is really almost like a direction of travel.”
In other words, it is not a destination someone arrives at but a “heading you point toward while competing protocols, onboarding flows, checkout requirements and payment methods all sort themselves out underneath you,” as the report put it.
