Paytronix Appoints Board Member Jeff Hindman as New CEO


Paytronix has appointed industry veteran and current board member Jeff Hindman as its new CEO.

Hindman succeeds the company’s founder and current CEO, Andrew Robbins, who will assume the new role of executive chairman, Paytronix said in a Tuesday (July 18) press release.

These moves aim to position Paytronix for the future, accelerate its growth and expand the footprint of its digital guest engagement platform for restaurants and convenience stores, according to the release.

“As a member of the Paytronix board, Jeff has already had the opportunity to get to know the company, its markets and its customers,” Nick Cayer, a member of the Paytronix Board of Directors and managing director of Great Hill Partners, said in the release. “His rich background in sales, visionary leadership and deep understanding of the industry make him the ideal catalyst to lead the company into the next phase of growth in a dynamic marketplace.”

Hindman joined the Paytronix board in 2022. He has also headed the hosted solutions team at NCR, helped lead an initial public offering (IPO) while chief revenue officer at Snap One and opened new markets at other tech companies, according to the press release.

“Paytronix continues to revolutionize the way restaurants and convenience stores build and nurture guest relationships,” Hindman said in the release. “Our exceptional team is driven by a passion to meet the growing industry hunger for more personalized guest experiences and accelerate the pace of innovation needed to do so.”

Robbins will remain active at Paytronix in his new role as executive chairman, focusing on strategic initiatives, customer and partner relationships and product strategy, according to the release.

“Going forward, I’m excited to work on broadening our solution set to incorporate even more advanced tools and technologies, which is a game changer for our clients as they look to differentiate and improve guest engagement,” Robbins said.

Automation technology has been a vital tool for helping restaurants mitigate staffing challenges and expand their reach beyond brick-and-mortar customers, Robbins told PYMNTS in an interview posted in May.

“[Restaurants are] looking at anything they can do to help improve restaurant experiences, get rid of friction and also offload those experiences when they can, to save on labor,” Robbins said when interviewed for the report “Can Automation Solve Labor Shortages in the Hospitality Sector?,” the May edition of the “Hospitality Tracker,” a PYMNTS and LS Retail collaboration.