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Walmart’s Incubator and Outlier Ventures Announce Accelerator Program’s First Startups

Walmart’s incubation arm, Store Nº8, and Outlier Ventures, a global Web3 accelerator, have announced the first cohort for their accelerator program aimed at supporting startups that are focused on building decentralized solutions to enhance the global retail and commerce experience.

The Store Nº8 dCommerce Base Camp Accelerator Program received hundreds of applications, and five startups have been selected to participate in the remote 12-week accelerator program, the organizations said in a Tuesday (Oct. 24) press release.

Each of the five startups specializes in different areas, including payment experiences, data and analytics capability improvement, and Web3 native methods for building and retaining a user base, according to the release.

One of the selected startups, HypeLab, focuses on making advertising simple in the Web3 space. It offers a Web3 advertising network that helps businesses grow their user bases and monetize their platforms.

Reveel provides programmable payment infrastructure for the collaboration economy, enabling frictionless transactions between parties.

Tide Protocol offers a next-generation Web3 marketing suite designed to empower businesses in acquiring and retaining customers through on-chain campaigns and advanced analytics.

Tokenguard aims to spark Web3 growth by providing on-chain insights to Web3 creators, allowing them to track, analyze and understand their users.

Unblock, the fifth selected startup, enables business payments in the Web3 economy through its application programming interface (API) infrastructure.

The teams will receive support from in-house experts at Outlier Ventures and Store Nº8, according to the release. Support will cover their product roadmap, community building, token economy and launches, fundraising and pitches.

They will also receive bespoke guidance from venture partner Synergis Capital and enterprise advisor KPMG U.S., which will provide hands-on mentorship to prepare them for commercial success, the release said. Each of the five startups will also receive $200,000 in investment from Synergis Capital.

Store Nº8 was launched in 2017 and created by Marc Lore, who joined Walmart in 2016 when the retailer bought his startup, Jet.com. It aims to create relationships with emerging tech entrepreneurs.