Anatomy Of A Consumer Payment

L’OCCITANE On Keeping Digital-Minded Consumers Satisfied With Contactless In-Store Payments

Consumers are heading back to physical stores — and they’re taking their digital payment habits with them. In The Anatomy Of A Consumer Payment Playbook, Neal Patrick and Ashley Arbuckle-Nadon of skincare retailer L’OCCITANE explain how offering contactless transactions can help retailers smooth the wrinkles out of in-store digital payments and keep pace with consumers’ connected commerce demands.

Inside The May Playbook
  • An interview with Neal Patrick, vice president of business transformation and projects for skincare retailer L’OCCITANE, and Ashley Arbuckle-Nadon, the company’s vice president of brand marketing and wholesale, on how the brand is tapping contactless payments to keep pace with consumers’ needs as connected commerce comes to the fore
  • Recent trends in the consumer payments space, including why 62 percent of consumers want in-store retailers to permanently adopt contactless payments and why 37 percent of consumers report having made payments via smart speakers or other connected home devices
  • A Deep Dive examination of why implementing a device-agnostic payments strategy is essential for merchants as consumers transact across channels and devices as they see fit

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